Hul Vijeta Essay

Taking l weeings from earlier years, a flourishing redemption programme was implemented, reducing liability substanti altogethery. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HULs liability. Challenge To overcome problems faced in preceding redemption drives i. e. poor attendance, long waits and wasted manner resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the solid ground and geographical spread of venues. ObjectiveChallenge fag Audience HULs wholesalers, ( Vijeta Programme members) primarily miniscule businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and basin redeem them for gifts. Redeem your points for rewards in your own urban center - that was the theme. Given that it is an annual event, the task was to create a difference This was make by creating a sanctified Vijeta AV Invites to event.Ev ent collateralsBackdrops A 74 metropolis redemption drive over 2 years in the cities with maximum points liability. . Day one for platinum and Gold members, Day 2 for Silver. 2. A chunk invite with members Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of office resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received dealings reports within 48 hours of the transaction being doneDirexions coordinated with vendors to ensure that the value, quality and supply/ measuring rod of products was commensurate with expectations and demand. 6. A soft copy of all points in each city to enable ripe rewards being redeemed 1. 30,000 reward requests requested nationwide 2. Rs. 100 Million worth of rewards redeemed.